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Go-to-Market Strategy

Our playbook to reach $10k MRR in 6 months

Last Updated: 10/24/2025

The Idea

X for Y Formula

"Product Hunt meets Notion for indie hackers planning their SaaS launches"

What we do: Centralize launch planning, trend research, and GTM strategy in one tool

Why now: More solo founders than ever, scattered tools, no clear launch playbook

Vision: Every indie hacker launches with data, not guesswork

Early Adopter Segment

Who They Are

  • Profile: Solo founders, indie hackers, small teams (1-3 people)
  • Age: 25-40, tech-savvy, previously worked at startups/tech companies
  • Income: $50k-150k/year, bootstrapping side projects
  • Tech Stack: No-code (Bubble, Webflow) or code (React, Node, Python)
  • Stage: Building first SaaS or 2nd-3rd attempt after failed launches

Daily/Weekly Workflow

Daily (2-4 hours)
  • Code/build product features
  • Check Reddit, IH for ideas
  • Scroll Twitter for inspiration
  • Reply to potential users
Weekly (5-10 hours)
  • Plan next sprint/features
  • Research competitors
  • Think about launch strategy
  • Feel overwhelmed, procrastinate

Top 5 Pain Points

1

"I don't know WHERE to launch"

Too many platforms, don't know which ones matter for their niche

✅ WE SOLVE THIS
2

"Research is scattered everywhere"

Notes in 5 different tools, losing track of insights from PH/Reddit

✅ WE SOLVE THIS
3

"No GTM plan = Launch anxiety"

Built product but terrified to launch, no strategy or timeline

✅ WE SOLVE THIS
4

"Don't know my target segment"

Building for "everyone" or unclear ICP, generic messaging

🟡 PARTIALLY
5

"No time to do proper research"

Side project, full-time job, research feels like procrastination

🟡 PARTIALLY

Our Solution & Differentiation

Why We're Better

FeatureLazy LaunchNotionSpreadsheets
Trend Tracking✅ Automated❌ Manual❌ Manual
25+ Platforms Pre-loaded✅ Yes❌ Build yourself❌ Build yourself
AI GTM Strategy✅ GPT-4o❌ No❌ No
Setup Time✅ 5 min⚠️ 2-3 hours⚠️ 3-5 hours
Price✅ $1-9/mo$10/moFree

Time & Money Saved

15-20 hours
Saved per launch

No more scattered research or manual tracking

$500-2,000
Opportunity cost saved

Launch faster = validate ideas quicker

Business Model & Pricing

Freemium SaaS Model

FREE
$0/mo
  • • 2 market segments
  • • 10 trends per fetch
  • • 2 distribution platforms
  • • 1 GTM plan

Strategy: Hook users, show value, limit to create upgrade pressure

PRO
$1-9/mo
  • • ✅ Unlimited everything
  • • ✅ AI-powered insights
  • • ✅ Priority support
  • • ✅ Early access to features

Strategy: Early bird pricing creates FOMO, converts power users

Price Discovery Strategy:

  • • First 10 users: $1/mo (validate conversion at any price)
  • • Next 90: $5/mo (test price sensitivity)
  • • Next 100: $7/mo (approach final price)
  • • Standard: $9/mo (comparable to Notion, cheaper than Ahrefs)

GTM Roadmap to $10k MRR

Week -4

Product Polish & Dogfooding

⏱️ 6-8 hrs/week

Goal: Use product ourselves, fix critical bugs, polish UX

Milestone: Product ready for external feedback

Week -3

Join Community, Get First 10 Users

⏱️ 8-10 hrs/week

Goal: Validate PMF with real users, collect testimonials

Milestone: 10 active users, 3+ testimonials, 50%+ say they'd pay

Day 0

🚀 LAUNCH DAY

⏱️ 12-16 hours

Goal: Top 5 on Product Hunt, 50-100 signups, 10-20 paid

Milestone: Top 10 PH, 50+ signups, first paying customers

Month 1

Find Growth Channels

⏱️ 10 hrs/week

Goal: Identify best acquisition channels, scale to $450 MRR

Milestone: 200-500 users, 50-100 paid ($450-900 MRR)

Month 2-6

Scale to $10k MRR

⏱️ 10-15 hrs/week

Goal: 1,000 paying users × $9/mo = $9,000 MRR

Milestone: $10k MRR, profitable unit economics, repeatable growth

Want to use this strategy for your launch?

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