Radically Transparent

The LazyLaunch Playbook

We used LazyLaunch to launch LazyLaunch. Here's our complete strategy, roadmap, and real-time progress — fully transparent and open for everyone to learn from.

Real strategies we use
Updated as we grow

Why we're doing this

We practice what we preach. LazyLaunch is a tool for planning product launches — so we used it to plan our own launch. This playbook shows exactly how.

Transparency builds trust. Instead of hiding our strategy behind closed doors, we're making it public. You can see our thinking, learn from our approach, and decide if LazyLaunch is right for you.

Learn by example. These aren't theoretical templates — they're real docs we use daily. See how we define our ICP, plan our roadmap, and track progress. Use them as inspiration for your own launch.

This is what building in public looks like. 🏖️

Ready to launch your own product?

Use the same strategies we're using. Start planning your GTM with LazyLaunch.

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